Having already pulled the image of the young boy from its campaigns, H&M also posted an apology on its local website: “Our position is simple, we have got this wrong and we are deeply sorry. All rational people should agree that the store should not be allowed to continue operating in South Africa.” The famous clothing brand H&M has recently published an ad for its new hoodie that reads 'Coolest monkey in the jungle. site was selling a green kids’ hoodie stamped with. Twitter users noticed that the brand’s U.K. SAPS members had to intervene and dispersed the group of protestors by firing rubber bullets.”Ī member of the EFF, Floyd Shiyambu also took to Twitter writing, “That nonsense of a clothing store is now facing consequences for its racism. H&M is kicking off 2018 with a tone-deaf product that went viral Sunday night. In response to the incidents, South African police posted a tweet reading, “At the East Rand mall the protestors managed to enter the shop and stole several items. Terry Mango, who says she's the mother of the child in H& M controversial sweatshirt ad, called the backlash an 'unnecessary issue. Video footage posted online showed activists in several locations trashing displays, kicking over mannequins and pulling down clothes rails. This is the new commercial from M&Ms that. The protests follow outrage on social media after the Swedish clothing company posted an image of a young black boy in a green hoodie reading “coolest monkey in the jungle” on its website last week. The mother of the little model in the controversial H&M ad sees nothing wrong with it.Terry Mango, the boy’s mother said on Facebook Thats my son.av sic been to all photo shoots and this was not an exception, everyone is entitled to their opinion about this,' 'This is one of hundreds of outfits my son has modeled. The New 'Controversial' M&MS For All Redesign Commercial (2022) 637 views M&Ms showcases their new design in this controversial commercial.
NEW CONTROVERSIAL H AND M AD SERIES
Nivea, part of German skincare group Beiersdorf, pulled an ad with a slogan “white is purity” in April, after it was shared by right wing groups.H&M has been forced to close several of its South African stores following a series of protests in both Johannesburg and Cape Town by the Economic Freedom Fighters ( EFF). Terry Mango, originally from Kenya, is the mother of the five year-old featured in the ad. The art showed dozens of yellow-hued Corn Pop characters, except for the lone brown Corn Pop in a blue uniform pushing a floor buffer. Introduced with the line “Ready for a Dove Shower?” the post showed a looping image of a black woman removing a dark brown t-shirt to reveal a white woman.Īlso in October, Kellogg changed the art on its Corn Pops cereal box after a consumer complained it was racist. H&M is not the first company to find itself under fire over racist advertising.ĭove, owned by Unilever, was forced to apologize in October for a social media post that the company said “missed the mark” representing black women. We have to do better,” designer Alex Medina said on Twitter, one of many who voiced their outrage over the advert.Ĭharles Blow, a columnist for The New York Times and CNN contributor, tweeted at H&M: “have you lost your damned minds?!?!?!”Īnother user, Mimicgawd, posted a “fixed” version of the ad, with a reworked slogan that read: “Coolest Kid in the racist ass H&M catalog.” “In the year 2018 there’s no way brands/art directors can be this negligent and lack awareness. Social media users pointed out that two other tops from the same line, one that said “survival expert” and one with images of animals, were modeled by white children.